William Beckmann

Having gained popularity touring in the regional Texas music scene and self-releasing three extended plays, Beckmann signed with Warner Music Nashville and subsequently released his major label debut, Whiskey Lies & Alibis, on June 20, 2025. His music is a fusion of neotraditional country, with influences of red dirt, tejano, New Mexico music, and traditional pop, with critics noting his signature crooner-style baritone voice. Beckmann has toured with Parker McCollum, Randy Rogers Band, Charley Crockett, Radney Foster, Flatland Cavalry, Midland, Hank Williams Jr., George Strait, and Kacey Musgraves.